Episode 279

Perceived Aura

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September 23rd, 2025

35 mins 41 secs

Season 9

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About this Episode

Eurovision has given their branding elements a makeover in preparation for next year's 70th edition. Graphic Designer Justin Ladia joins Ben to discuss why rebrands happen, what the EBU may want to accomplish with this rebrand, and first impressions on the new fonts and images introduced for Vienna 2026.

Perceived Aura Summary

  • Why do a rebrand? (2:31)
  • Examining the new Eurovision logo and fonts (7:08)
  • The Psychology of Branding (22:12)
  • Bonus Round: Eurovision 2000 (29:01)

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